EMILIA ROMAGNA – A beer dedicated to the greatest Italian movie director
There are places that can’t just be defined in geographical terms. Rimini is one of them. Obviously, Rimini means the beach and the seaside, long the capital of summer fun and nightlife but Rimini is also a place of the spirit, and above all of the spirit of the celebrated movie director Federico Fellini, who was born here in 1920 and lived here for the first 19 years of his life. But even after he moved away, Rimini continued to be important for Fellini, often returning here, telling its stories, idealizing it and transfiguring it in his masterpieces.
Fellini’s Rimini is therefore, first and foremost, an idea, a feeling, a gesture of the spirit, easy-going and irreverent in I Vitelloni, but lovably nostalgic in Amarcord.
Amarcord Beer draws its inspiration from both these facets of Rimini, from its physical aspects of geography and history, and from the soul and the spirit of Fellini, linked in a bond that is more than a simple attachment to the territory, which nevertheless remains one of our fundamental resources, but that is far more a kind of “world vision”, where people, authenticity, sincerity and the pleasures of sharing company and friendships are still essential values.
